Marketing 201 Webinars

How to Sell More Fiction

2010-07-29T22:24:00.000-04:00

As an author of fiction, you know the challenges of selling your books to bookstores and to non-bookstore buyers. The time and effort involved is great – unless you know the secrets of how to do it. You will, after viewing this webinar. You will discover traditional and creative marketing technique used by the pros to sell more of your books. Learn the tricks for getting more reviews, awards, shelf space and corporate buys. Find out how to sell to the military, schools and government agencies that can, and will buy your books.

View Webinar

Tips for Selling Books in Non-Bookstore Markets

2010-07-28T23:27:00.001-04:00

Every year, more books – fiction and non-fiction -- are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. In this 60-minute webinar you will learn how to get your share of these sales. You can do this by moving into adjacent markets with your existing titles or by creating different products for buyers in new market segments. Discover how to find these markets, create the best products for them and market your books profitably. Sponsored by the Alaska Writers Guild.

View Webinar

Tips from The Masters of Book Marketing

2010-07-09T09:32:00.000-04:00

Judith Briles, Brian Jud and Dan Poynter conduct an information-packed hour-long webinar on book marketing. Judith tells you how to sell more books and get paid to do it. Brian shows you how to get more, profitable sales in non-bookstore markets. And Dan describes opportunities that are emerging as the book trade evolves into new forms. Some changes we like, and some we fear. Discover what is happening so you can take advantage of the changes rather than be buried by them. We also introduce our series of full-day seminars coming up in Denver (August 21), Chicago (November 6) and Phoenix (November 13). For more information go to http://mastersofbookmarketing.com/

View Webinar

Media Training (60 minutes)

2010-06-30T21:54:00.001-04:00

You can reach buyers all across the country when you perform on radio shows conducted from home, as well as on TV. In this webinar, you will get a personal media-training course with information about how to find and contact the producers, and perform successfully on the air.

After this webinar you will be able to get on more shows and appear confident while delivering your messages convincingly, through your words and actions. You will also learn how to use memory techniques if your mind goes blank, discover proven techniques to use when taking calls from listeners, and find new ways to improve your telephone interviews for radio shows. You will also learn tips for using body language, gestures and facial expressions strategically and confidently to spread the word about your book.

View Webinar

How to Find More Prospective Buyers

2010-03-28T14:07:00.001-04:00

In this 90-minute webinar Brian Jud describes traditional and non-traditional places in which to search for potential buyers of your books. Brian gives examples, URLs, and shows screen shots to give you specific places and ways to find prospects. He also talks about how to qualify and prioritize them so you use your time calling on people who are more likely to buy in large quantities. Watch this webinar and discover new markets and people that you probably never considered as prospects before. Then watch your sales grow.

View Webinar